Building customer loyalty is key for every business. The more a customer resonates with your brand, the more likely they are to return.
A community of enthusiastic fans is beyond valuable. A strong brand community will increase loyalty, lower marketing costs and authenticate brand messaging. Through fan commitment, engagement and support, brands can cultivate strong communities that yield powerful returns.
When you build a community around your brand, its loyal following ensures continued success and helps drive sales forward. But how did we build ours?
1. Find Your Niche
The best way to build brand loyalty is to create a strong community based on common values. Determine what your business cares about and target a like-minded demographic.
At Beyond Juicery + Eatery, we’ve cultivated a loyal fanbase of health food fanatics that are placing greater emphasis on fueling their body with high-quality ingredients. Our mission is to serve communities nationwide with the freshest smoothies, salads, juices and wraps. Beyond is a brand that caters to this demand better than anyone in the industry, and that’s why it has garnered such a loyal following that continues to grow.
2. Keep Fans Beyond Loyal with Rewards Program
Loyalty programs emerged as a must-have for today’s leading fast-casual brands. Generally, consumers associate loyalty programs with discounts, special perks and conveniences that follow with a better customer experience.
With innovative technology at the forefront of our brand, we’re always looking to go the extra mile for our guests, especially with rewards. We recently unveiled our brand new Beyond Rewards program, incentivizing purchases with the opportunity to earn points towards free products. Beyond franchisees reap the benefits of our app and it’s already substantial following, creating more business for their restaurants.
3. Offer An Exceptional Customer Experience
Exceptional customer service is a staple of brand loyalty. Great customer service helps attract new customers, as well as encourage existing customers to remain loyal. Here at Beyond Juicery + Eatery, we value our customers and live by our mantra to do what others won’t. It means we don’t shy away from challenges or obstacles. Instead, we think outside the box, write new stories and invent new trends.
