Restaurants and other fast-casual concepts like Beyond Juicery + Eatery have found proven success with menu updates, seasonal items, or limited-time offers (LTOs) to find the balance between launching innovative new products and keeping customer favorites on the menu.
Let’s break down the reasons Beyond Juicery + Eatery embraces seasonal menus year-round.
Consumers Love Seasonal Choices
Nothing lures a customer back into your store more than a new menu item, especially if it’s only available for a limited time. Menu rotation keeps things fresh while incentivizing business, attracting new and loyal customers alike.
Did you know that seasonal menus see an average 26% increase in orders? All the more reason to switch up the menu with creative recipes, while bettering our franchise owners’ bottom line.
Leverage Local Marketing and Social Engagement
Marketing, public relations, and other social engagement around the offer promotes the menu item and the brand as a whole. The right menu upgrade will have everyone talking, especially if it includes a specific flavor trend or seasonal ingredient.
Our franchise owners benefit from strong marketing support, both from our in-house marketing team and agency partners. We look to secure market coverage with micro-influencers, local television stations and media outlets to boost awareness.
Opportunity to Use More Seasonal Ingredients
These days, customers are paying closer attention to the foods they’re eating and how they fuel their bodies. Our Beyond Juicery + Eatery franchises boast a quarterly seasonal menu destined to be a community favorite. Seasonal choices start with freshly sourced ingredients, balancing health with taste as we continue to innovate our offerings.
For instance, we’re introducing three iconic summer favorites to our menu with a Chicken Caesar Wrap, Chicken Caesar Salad and Frozen Infused Lemonade. These trendy, fan favorites are sure to increase traffic in-store and on our Beyond Rewards app.
The health food industry is booming, and with Beyond Juicery + Eatery, you can be a part of the lucrative industry. Learn more by inquiring about our franchise opportunities!
