Nothing is more vital to the strength of a business than its local store marketing plan. Having a marketing plan in place for your grand opening and beyond allows operators, like you, to reach their target customer base and build long-lasting relationships within the community.

One of the fastest growing sectors in the marketing industry, Influencer marketing, has tremendous potential to catapult your brand’s visibility and increase sales. Using the power of social media, influencers get key messages out in front of target customers in a more entertaining and personalized manner. While many assume that going bigger is better, you don’t need to partner with social media superstars like Charli D’Amelio to get your name out there. Micro influencers are an underutilized tool that can make a large impact in your local store market.

Let’s break down what micro influencers are and how Beyond Juicery + Eatery incorporates them into our local store strategy.

What are Micro Influencers?

As the name suggests, micro influencers are social media users who have a smaller audience, typically between 1,000 – 15,000 followers. A micro-influencer occupies a more niche audience, often with highly engaged followers who value their opinions and recommendations.

An influencer’s endorsement can provide the trust and validation necessary to drive sales, enabling brands to reach the right customers, with the right message, at the right time.

Why Do Micro Influencers Matter in Your Local Store Opening Strategy?

1. Lower cost to entry – Given their lower follower count, micro influencers are less expensive compared to their counterpart, allowing brands to spread their budget across multiple personalities or smaller brands to hop on the bandwagon. This can be through an actual payment or an exchange of goods partnership—providing a product in exchange for a post.
2. Creates and fosters community engagement – Believe it or not, there are several micro influencers in your local community. Some of the most “relatable people” are among your peers. Micro influencers are deeply connected to their communities because their followers have a more intimate and authentic connection.
3. Builds customer trust – According to a Business Wire report, 61% of consumers are likely to trust recommendations from a friend, family member or influencer on social platforms. The relationship influencers have with their audience can spur results far beyond just brand awareness. They can expose potential customers to products, services and brand values that drive more revenue-building potential than traditional advertising alone.

Check out some of the latest micro influencers who visited Beyond Juicery + Eatery:

• @reddyseteat on Instagram stopped by our Ann Arbor location and showed off the new Almond Butter Pumpkin Smoothie from the fall menu
• Cleveland content creator, @lostinlaurelland, debuted an Instagram reel of her fall menu favorites and encouraged her fans to stop by a Beyond Juicery + Eatery near them.

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